Licor Bols Strawberry

Lucas Bols BV is the oldest Dutch company still active, and the oldest distillery brand in the world. Since April 2006 it is back in Dutch hands thanks to a buy-out by the management and investor AAC Capital Partners. Lucas Bols has returned to the city where it all began in 1575: Amsterdam. Bols has mastered the art of mixing and blending; with old recipes and new flavors. Liqueur, genever, Corenwijn and gin. Both pure or as part of an exciting range of cocktails.

Bols liqueurs are significantly better than those of the competition in many respects. This commercial message has now been established as fact in a study by CSO, the well-known international institute for taste and aroma research. A 24-member team of neutral panellists recently reached the conclusion (with staggering - but pleasant for Bols! - certainty) that Bols liqueurs are far ahead of the competition.

The taste and aroma test conducted by the panel focused on the ten most important flavours of Bols and its competitors. In the blind test, Bols products scored particularly well as far as natural and full-bodied aroma are concerned, and where a full-bodied and soft flavour are involved. Bols liqueurs were judged as significantly better than the other brands over the whole line. CSO also conducted qualitative research. Fourteen international bartenders shared their views with the interviewers as to quality and applicability. The bartenders said, among other things, that they preferred Bols for its "real", fruity flavour, the excellent aroma and the proper density of the liqueurs. According to the bartenders, professionals always need new products with fruity flavours and strong, clear colours.

Bols Strawberry is a rich, striking red liqueur, expressing a powerful but not over sweet strawberry flavour, edged with a slight citrus tang. Unbelievable as it sounds, the vast majority of cocktail bars had no strawberry liqueurs to speak of. Until comparatively recently, bartenders were forced to resort to use poor quality syrups and premixes. With the launch of Bols Strawberry, which contains fresh strawberry juice, bartenders finally have a real strawberry liqueur to add to their drinks. Strawberry, like raspberry, is a very popular, modern cocktail flavour, featuring mostly in strawberry versions of the margarita, martini and the daiquiri.