To create something that lasts for over a hundred and fifty years takes time and character.
Jasper Newton Daniel, Mr. Jack Daniels
Jack began producing whiskey in 1864, and it was in 1866 when the Jack Daniel's distillery was officially founded, with Jack as the first master distiller.
In 1904, Old No. 7 won the gold medal at the St. Louis World's Fair, the first of the seven medals earned by Old No. 7 and the beginning of the most iconic whiskey brand in the United States.