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Johnnie Walker Black Label 12 Year Reserve
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Johnnie Walker Black Label 12 Year Reserve

Johnnie Walker Black Label 12 Year Reserve


Blended Scotch Whisky Johnnie Walker Black Label 12 Year Reserve


by Johnnie Walker
  2 Customer Reviews
85-89 Wine Enthusiast

RRP:  
EUR 22,95
Price:  
EUR 21,70
You Save:  
EUR 1,25 (5%)





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Each bottle of Johnnie Walker Black Label is two decades in the planning, draws whisky from the finest distilleries across Scotland and is aged in the finest whisky casks. Each whisky is matured in a slightly different way, due to the intricacies of wood, climate and location. The Master Blender's skill is in blending these whiskies together to create a whisky with an extraordinary range of flavor.

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EUR 21,70 + EUR 10,50 Shipping
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Johnnie Walker Black Label 12 Year Reserve


Blended Scotch Whisky Johnnie Walker Black Label 12 Year Reserve


by Johnnie Walker
  2 Customer Reviews
85-89 Wine Enthusiast

RRP:  
EUR 22,95
Price:  
EUR 21,70
You Save:  
EUR 1,25 (5%)





Get it in 2-4 business Days
Details
Gift-wrap available

Each bottle of Johnnie Walker Black Label is two decades in the planning, draws whisky from the finest distilleries across Scotland and is aged in the finest whisky casks. Each whisky is matured in a slightly different way, due to the intricacies of wood, climate and location. The Master Blender's skill is in blending these whiskies together to create a whisky with an extraordinary range of flavor.

More information

Technical Details
Share
EUR 21,70 + EUR 10,50 Shipping
Quantity:



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Other products of Whisky Johnnie Walker



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Walker’s story began in Kilmarnock, Scotland, a humble beginning for what would later become a global dynasty. As a young man, Walker left the family farm to follow his entrepreneurial spirit. He became a grocer, trading a wide variety of goods; tea was his specialty. It was his skill at blending tea leaves that gave Walker the idea for blending grain and malt whiskies to create a smoother drink and more consistent quality.

Walker’s son Alexander continued to build the family Scotch Dynasty, when he joined the family business in 1856. Advertising had not yet caught on as a marketing vehicle, so Walker turned to other means to make the product memorable to consumers. In 1867, Alexander registered his signature black and gold slanting label, a design that is strikingly similar to the present Black Label®. When copyrights became available in 1876, Walker added that measure of protection. By that time, Walker's whisky was already in its characteristic and revolutionary square bottle.

Upon his death in 1889, Alexander Walker passed on the business to his three sons: John, George Paterson and Alexander II. It was Alexander II who continued the family expertise in blending, while George bears responsibility for the marketing innovation that endures today.

The earliest ads for the Walker family whisky appeared in the late 1800s. However, it wasn’t until after the turn of the century that the familiar Walker & Sons logo was born. In 1909, George Walker hired popular cartoonist Tom Browne to create a logo. For his subject, Browne turned to a likeness of John Walker. Initially attired in a top hat, waistcoat and high boots, the famous figure has changed his clothes several times and even adopted a few positions, but he has continued to communicate progress and forward movement – two attributes that are still championed by the brand today.

To accompany the Striding Man, the tagline “Keep Walking” was later incorporated and is undeniably one of the most memorable world-wide advertising campaigns today. It captures the journey of progress and showcases Johnnie Walker’s commitment to evolution and success. The original line “Born 1820, still going strong” used in 1908 may no longer be in print, but it too still holds true today....

Johnnie Walker Black Label is the most sold 12 Year Reserve in the world.



Technical Details

BrandBLACK LABEL
Size70 CL
FormatGlass
Region Produced inKilmarnoch
TypeBlended
CaskAmerican white oak casks
Alcohol Content40%
Reserve12 Years
PackageBox
Weight1,40
Storage InstructionsStorage away from direct light in a cool and dry place
Manufacturer/ProducerJohn Walker & Sons
Country Produced inScotland
1 Liter Proportion EUR29,34

This product was added to our catalog on Friday 15 October, 2004.
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