Vodka Absolut Denim (Sweden)

For ABSOLUT, Loren Cronk, a star in the avant-garde street fashion scene, has designed a fitted denim second skin gift pack with high tech qualities. On the inside, the denim skin has a high tech shield with cold preserving capacity. Taken from the freezer, the ABSOLUT DENIM skin keeps the vodka cool and refreshing for up to two hours. Furthermore, the skin has a QR code which takes you into DRINKSPIRATION, the application by ABSOLUT, featuring innovative new generation cocktails, exploring all the possibilities of mixology.

Anders Olsson, Director of The Absolut Company Global Travel Retail, is enthusiastic about this partnership: “Loren Cronk is just the kind of gifted artist, creator and entrepreneur that has the capacity to push boundaries, which is what ABSOLUT is all about.”