Ron Havana Ritual (Cuba)

Havana Ritual Rum

Havana Club´s origins date back to 1878 when José Arechabala, the founder of Havana Club, opened "La Vizcaya" distillery in Cardenas, a city on the Cuban coast.

The name Havana Club was chosen to unify two worlds: the traditional Cuban Habana knowledge and the internationally known Havana night-life. Today, these two elements continue to be the heart of the brand identity.

In 1935, The Havana Club bar opened in the Cathedral Plaza, in the heart of Havana. From the 30s to the 50s, Havana Bar cocktails were prepared for the biggest celebrities of the moment, from Mary Pickford to Marlene Dietrich, Jean-Paul Sastre to Ernest Hemingway, and Nat King Cole to Gary Cooper.

In the tumultuous 50s, under the dictatorship of Fulgencio Batista, international competition created serious financial problems for the brand.

After the Cuban Revolution, the Cuban government re-launched Havana Club and created its own brand of rum. They created a state run distillery in Santa Cruz, near Havana, where the best Cuban technicians and Rum Masters started to produce Havana Club rum.

Today, Havana Club is the only true International Cuban Rum brand. In Europe and South American it symbolizes the supremacy, the tradition and the passion of Cuban rum.

HAVANA RITUAL

The rum is aimed at the Spanish market, and is a golden coloured rum designed for mixing. It also is the first time Havana Club have used a square shouldered bottle, marking it out from the other mixing Rums in the Havana Club family.

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