McDowell’s No.1 whisky has an exquisitely smooth blend of imported Scotch, selected Indian malts and premium grain spirits
McDowell’s No.1 is an Indian whisky with great popularity not only in its own country, but also among the world’s best-selling whiskies by volume. It was launched in 1968.
It is produced by United Spirits Limited, a subsidiary of Diageo, which created an exquisitely smooth blend of imported Scotch, selected Indian malts and premium grain spirits. It is known for its subtle sweet aroma and vanilla flavour, which give it smoothness and lightness.
McDowell’s No.1 is a whisky from India.
McDowell’s No.1 is a brand deeply rooted in Yaars for 120 years. “From celebrating bonds of friendship to allowing yaars to express themselves and recognise their Yaari with one another. It has created a unique bond with its more than 25 million consumers”, the company explains.
It is ranked as the world’s best-selling whisky according to the 2020 ranking of the World’s Million-Case spirits brand list. In 2012 it recorded 21% growth in sales compared with the previous year, managing to place 19.5 million 9-litre cases, figures that continued to be surpassed.
The label of McDowell’s No. 1 Reserve Whisky uses golden tones, with the brand written in white over a black and red background.
It is presented in a rectangular bottle, with rounded shoulders and ridges on the sides. The whisky label uses golden tones, with the brand written in white over a black and red background. The bottle has a capacity of 75 centilitres.
Looking into the history of Indian whisky
Since its creation it has been very popular in India and, as mentioned, its roots go back to the 1960s. The earliest references date from 1898, when Scottish distiller Angus McDowell created the McDowell & Company brand in India, an extension of McDowell Company in Scotland.
More is known about the company after it was acquired by Vittal Mallya, whose business would become United Spirits Limited. After the acquisition in 1951, the company moved into a range of other spirits such as brandy and rum.
Its first references date from 1898, when Scottish distiller Angus McDowell created McDowell & Company in India, an extension of McDowell Company in Scotland.
This whisky brand, since its launch in 1968, has maintained its success over the years. Initially it was sold only in India, but later it was exported to a handful of Asian countries, where it found some success thanks to affordable prices.
The brand forms part of Diageo LLC’s portfolio in India and remains one of its best-selling variants.
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