Johnnie Walker Blue Label Ultra: the world’s lightest whisky bottle
Johnnie Walker has presented the innovative Johnnie Walker Blue Label Ultra, described as the world’s lightest whisky bottle. At just 180 grams for a 700 ml bottle, this sustainable design is attracting attention from whisky lovers and from the wider drinks industry.
Johnnie Walker Blue Label Ultra.
A revolutionary and sustainable design
Johnnie Walker Blue Label Ultra weighs roughly one fifth of a standard Blue Label bottle, which usually weighs around 850 grams. This remarkable reduction is the result of a collaboration with Sisecam, a leading glass manufacturer from Turkey. The teardrop-shaped design made it possible to remove unnecessary corners and maximise lightness.
Johnnie Walker Blue Label Ultra.
Jennifer English, global brand director for Johnnie Walker, said: "Johnnie Walker Blue Label Ultra is a genuinely progressive step forward for Johnnie Walker, Diageo and the whole industry. This new lightweight bottle is an object of exquisite beauty; more importantly, it shows what is possible when it comes to lightening glass."
Jennifer English, global director of Johnnie Walker.
Environmental commitment
Reducing the weight of the bottle does not only improve the design; it also cuts CO₂ emissions by 0.5 grams for every gram of glass saved. That makes Johnnie Walker Blue Label Ultra a more environmentally considerate product and reinforces the brand’s commitment to sustainability.
Innovative production
The bottle was created using a wooden mould and hand-blown glass techniques, ensuring that it remains thin, light and sufficiently resistant. This technology reduces energy consumption during production and helps minimise environmental impact.
Johnnie Walker Blue Label Ultra.
In addition, Johnnie Walker has patented both the bottle shape and the manufacturing method, and has announced that it will offer free licences so that other drinks industries can benefit from this innovation.
Limited edition and price
Only 888 bottles of Johnnie Walker Blue Label Ultra will be produced, each priced at 1,250 dollars. This rare whisky is available through the official Johnnie Walker website and selected stores.
A step towards a more sustainable future
Johnnie Walker Blue Label Ultra is not only a limited-edition whisky, but also a symbol of the brand’s commitment to a more sustainable future. Lightweight, environmentally considerate bottles are setting a new direction for the whisky industry and encouraging a necessary change for the present moment.
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