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In 1872, the brothers, along with their partner Evaristo Álvarez, establish the Matusalem brand in Santiago de Cuba using a closely guarded secret formula. They combine their skills and expertise in the distillation and blending principles of the Solera system, which was originally developed to produce Spain’s famed wine, sherries, brandies, and cognacs.
Benjamin Camp, Eduardo Camp y Evaristo Álvarez
The name “Matusalem” is chosen to impart to connoisseurs a sense of the aging process necessary to achieve the rum’s unique flavors. It is from the popular Spanish proverb “Esto es mas viejo que Matusalem,” meaning “It’s older than Methuselah.” Methuselah is the Old Testament patriarch who is said to have lived for 969 years.
Gone was the harsh liquor of the past, replaced with a smooth, mellow and refined drink that would continue to develop along with a profound sense of cultural identity.
Matusalem Rum earns the first of many international awards. It receives top honors in 1881, 1904 and 1911, and continues to garner top honors through the twentieth century and into the twenty-first.
Cuba gains independence in 1898. Though the Spanish-American War has a disruptive effect on businesses, the company continues to thrive..
Today, Matusalem Rum is produced in the Dominican Republic, whose soils and climate create the highest quality sugar cane which is used in the family’s secret formula, under the watchful eyes of our master blenders. These master blenders are all descendants of the founders, and are faithfully committed to maintaining our centuries old technique of Solera blending. In the Solera blending process, various mature aged Caribbean rums are carefully blended with more exuberant rums to create exceptionally smooth, unique blends.
Matusalem Reserve 15 Years
Known as the “Cognac of Rums,” Matusalem Gran Reserva is Solera aged for 15 years and can be enjoyed straight up or on the rocks. It is the perfect choice for those looking for exceptional quality and sophisticated taste in a super premium rum. Gran Reserva is complex, yet velvety smooth, with an exceptional bouquet and flavor..
Size: 70 CL
Alcohol: 40%Vol.
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