Orange, citrus and a profile made for the aperitif
Martini Fiero is a distinctly citrus-led vermouth created especially for aperitif drinking. It combines fresh white wines with 100% natural fruit flavours, balancing the sweetness of orange with the brighter character of citrus zest. Its striking red colour hints at a fresh, fruity expression that is particularly well suited to serving over ice or mixing into a Spritz.
Within the Martini range, it occupies a clearly different position from expressions such as Bianco, Rosso and Extra Dry. Here, orange is no longer a secondary nuance but the defining feature of the drink. The result is designed for relaxed, informal occasions, with citrus taking centre stage and a clear focus on long, refreshing serves.
Orange takes centre stage
The character of Martini Fiero is built around the contrast between sweet orange and fresh citrus zest. This combination maintains a fruity profile without turning it into an overly sweet drink. The citrus brings freshness and vibrancy, contributing to the bittersweet character that works particularly well when combined with sparkling wine and soda.
The white wine base provides the vinous structure expected of a vermouth, while the natural fruit flavours define its distinctive personality. It is precisely this combination that makes Fiero so easy to enjoy, without the need for complicated recipes or a long list of ingredients.
Fiero Spritz, its signature serve
One of the most characteristic ways to enjoy it is the Martini Fiero Spritz. Martini’s own recipe combines 50 ml of Fiero, 75 ml of Prosecco and 25 ml of soda water. Serve in a Spritz glass with plenty of ice and garnish with a slice of pink grapefruit.
- 50 ml Martini Fiero
- 75 ml Prosecco
- 25 ml soda water
- Plenty of ice
- A slice of pink grapefruit
The proportions give the sparkling wine a greater presence, while Fiero provides the citrus and bittersweet foundation. Soda water lengthens the drink without adding further sweetness, while the grapefruit enhances its fresh character. Simply pour the ingredients over ice and stir gently.
If Prosecco is not available, Martini suggests using another sparkling wine. The aim is to retain a light, refreshing combination in which Fiero’s distinctive orange character remains clearly recognisable.
A vermouth made for relaxed afternoon drinks
Its natural affinity with the Spritz makes it particularly well suited to leisurely aperitifs, terraces and informal gatherings. It requires no elaborate cocktail preparation and makes it easy to serve several drinks quickly, which is particularly convenient when sharing with friends.
It can also be enjoyed more simply, well chilled and over plenty of ice, especially if you want the vermouth itself to remain the focus. A slice of orange or grapefruit is all the garnish it needs. Adding too many ingredients can mask the citrus profile that gives this expression its distinctive character.
What to serve with Martini Fiero
Its fruity, bittersweet character works particularly well with savoury foods, making it a natural choice for the aperitif. The brand itself recommends pairing it with green and black olives, Italian cured meats and Parmesan cheese. The saltiness of these foods contrasts with the orange and helps bring out its fruity side.
It also pairs well with other simple Mediterranean aperitif favourites, such as toasted nuts, focaccia or small preserved delicacies. There is no need for particularly elaborate dishes: Fiero is at its best around an informal table, with the drink kept chilled and savoury bites enjoyed between sips.
For those looking for a less traditional vermouth
Martini Fiero is particularly well suited to those who want to discover vermouth through a fruitier, more citrus-led style. Compared with expressions dominated by herbal, spicy or vinous notes, orange provides an immediate and approachable flavour profile while making it particularly easy to use in simple mixed drinks.
At Licorea, we see it as an especially good choice for anyone who enjoys a Spritz-style aperitif and wants a versatile bottle for gatherings and relaxed afternoons on the terrace. Its combination of white wine, fruit and citrus makes it easy to prepare a distinctive drink with just a few ingredients, while offering a clearly different alternative within the Martini vermouth family.
