With its origins in the 1870s Old Special Whisky, Johnnie Walker Black Label became simply “Black Label” in 1909. In 2009, the year of its 100th Anniversary celebration, Johnnie Walker Black Label is regarded by experts as the ultimate Scotch deluxe whisky, the benchmark by which all others are measured.
Each bottle of Johnnie Walker Black Label is two decades in the planning, draws whisky from the finest distilleries across Scotland and is aged in the finest whisky casks. Each whisky is matured in a slightly different way, due to the intricacies of wood, climate and location. The Master Blender’s skill is in blending these whiskies together to create a whisky with an extraordinary range of flavor.
A continued focus on quality and style has resulted in Johnnie Walker Black Label earning numerous awards. Today the blend remains as rich and smooth as it was when John Walker’s son and grandson were Master Blenders. It has been called “a masterpiece, the Michelangelo’s David of the blender’s art, the very best in its category” – Charles Maclean, whisky writer, and “the Savoy, the Everest of deluxe whiskies” – Jim Murray, author of Whisky Bible.
Black Label retains the authenticity of its creator and currently outsells every other deluxe blended Scotch whisky around the globe. That it’s stood the test of time is a testament to the pioneering spirit and the skills of the House of Walker.
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Thursday 23 September, 2010
