Campari: the icon of the Italian aperitif with unmistakable character
Campari is synonymous with a sophisticated aperitif and Italian tradition. Created in 1860 by Gaspare Campari in Novara, in northern Italy, this intensely red liqueur transformed aperitif culture thanks to its aromatic, bitter profile. Over time, it became a global benchmark among bitter liqueurs and a cornerstone of classic cocktail culture.
Its distinctive visual identity, secret recipe and unmistakable character have made Campari an essential presence in bars and homes around the world.
The secret behind its production
Campari’s recipe has remained a closely guarded secret since the 19th century. It is crafted from an infusion of aromatic herbs, spices and fruit in alcohol and water, following a carefully controlled process. Its characteristic flavour combines bitter, citrus and lightly herbal notes with a long, persistent finish. Its vibrant red colour and balanced interplay of sweetness and bitterness make it the ideal base for both classic and contemporary cocktails.
Our selection: which Campari should you choose?
Within the category of bitter liqueurs, Campari stands out for its unique personality and remarkable versatility in mixology. Whether you are preparing a light aperitif or a more complex cocktail, these options are essential in any collection:
Campari: the classic expression, intense and well balanced, perfect for spritzes, Negronis and mixed drinks with soda or citrus juices.
Campari Bitter 1L: the same iconic profile in a larger format, ideal for frequent aperitif lovers or professional hospitality use.
Campari Gift Box: an elegant presentation, perfect for gifting while preserving the essence of the original.
Answering common questions about Campari
Campari or Aperol: which should you choose?
The main difference lies in intensity. Campari is more bitter, more complex and higher in alcohol, whereas Aperol is sweeter and lighter. If you prefer an aperitif with depth and character, Campari is the right choice; if you are looking for something softer and fruitier, Aperol may suit you better.
How do you prepare a Campari Spritz?
A Campari Spritz is made with 3 parts prosecco, 2 parts Campari and 1 part soda. Serve in a large wine glass filled with ice and garnish with a slice of orange. The result is a fresh, gently bitter and perfectly balanced aperitif.
What is the price of Campari?
The price of Campari varies depending on the format and current promotions. It is generally positioned within an accessible range among premium aperitif liqueurs, offering excellent value for money thanks to its versatility and international recognition.
Campari in cocktails: essential classics
Campari is a key ingredient in international mixology. Its bitter character enhances refined and balanced combinations. Here are three must-try classics:
Campari Spritz with Campari
90 ml prosecco, 60 ml Campari and 30 ml soda. Serve over ice in a large glass and garnish with orange. Refreshing and perfect as an aperitif.
Negroni with Campari
30 ml Campari, 30 ml gin and 30 ml sweet vermouth. Stir with ice and serve in a short glass with an orange twist. Intense, balanced and elegant.
Americano with Campari
45 ml Campari, 45 ml sweet vermouth and a splash of soda. Serve over ice with a slice of orange or lemon. Lighter than a Negroni, yet equally aromatic.
Buy Campari online at the best price at Licorea
At Licorea you can purchase Campari with a full guarantee of authenticity, secure packaging and fast delivery. We carefully select each reference to ensure optimal preservation and offer expert advice to help you choose the best option. Enjoy the authentic Italian aperitif with the convenience and confidence of a specialised retailer.
Discover the intensity and elegance of the Italian aperitif with Campari.
