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Embarking on a new and unique recipe for an elite strain of vodka only a few years ago, the experts at Nemiroff Ukrainian Vodka Company strove to achieve a final product which could renew that 'golden era' of vodka history. A product, whose power and unique taste and qualities will turn around traditional ideas about the consumption of vodka, as well as expand its consumer appeal to a wider market base.
In November 2003, Nemiroff unveiled its standard bearer for the High Premium class' new Nemiroff Lex Vodka. In Latin 'Lex' (the Law), and the improved smoothness of this vodka has been achieved by the additional use of flavored alcohol from oat flakes and lime blossoms to bring out its light and delicate flavour. Finally, all of the ingredients are combined in strict adherence to customary and regulated proportions so as not to change the classic flavour of the vodka, instead only enhancing its noble and smooth taste.
Several revolutionary techniques have been applied to the technology of Nemiroff Lex production:
the alcohol is selected from specific sources allowing for better purification parameters, which considerably exceeds the established norms of compliance for the luxury class spirit;
following control and testing the alcohol used in the production of Nemiroff Lex, is aged for 6 months in order to accumulate the noble mixtures and harmonize its unique flavour;
Improvement in classic technology of vodka purification (Nemiroff's know-how) allows increasing time and efficiency of purification by several times and excluding traditional growth of undesirable impurities therein.
Waves of flavour from this new vodka are subtle and changeable and its taste peculiarities are multiple and mature, thus all together enabling those who try it to slowly and without haste feel the true and elegant core of this really noble libation with centuries-old history. The right way to drink is, sipping it slowly, savouring the unique organoleptic qualities neat and not by adding additional ingredients or swift drinking. Nemiroff Lex will be highly appreciated by those who are able to receive satisfaction from every moment of life and see more in the little things in life.
During the first month of production Nemiroff produced more than 50,000 bottles of Nemiroff Lex, focusing, first of all, on the requirements of the local market, as well as for supplies to the Russian Federation, Baltic states, US, Germany, Greece, Israel, Turkey and other countries. By April 2004 it had achieved monthly production volumes of 150 000 bottles. This is how the demand of these markets is estimated by the specialists based on test sales of the product. The first step towards promotion of the new product was its placement in a network of elite and exclusive restaurants as well as on shelves of supermarkets.
The Lady Gaga's Vodka in Bad Romance Music Video:
Size: 1 Litro
70 CL Proportion: 18.86 EUR
Alcohol: 40%Vol.
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