It was Wilhelm Mast's son, Curt, who changed the course of the family's vinegar production business. It took a few years before he perfected the Jägermeister recipe, made from 56 botanical ingredients, but we think it was worth the wait. To this day, the eyes of our founder, immortalized in stone, still guard his creation.
The historically rich town of Wolfenbüttel in Lower Saxony, surrounded by nature and close to Berlin, is - just like the drink it gave birth to - a perfect blend of the finest ingredients. With an illustrious history as an artistic and scientific core, we like to think that one of his greatest works of art was to inspire the creation of Jägermeister.
Its striking logo is inspired by the history of St. Hubert. One day Hubert, who was a hunter, had a vision of an imposing deer with a shiny cross between its antlers. This vision transformed him and from that moment on he defended respect for nature, becoming the patron saint of hunters. Curt Mast thought that this striking story was ideal for his powerful liquor and adopted the deer emblem in honour of the true "Master of the Hunt".
A great fan of the outdoors, Curt Mast needed a bottle that was very resistant. To find the ideal option, he dropped several differently shaped bottles on the oak floor of his house until one finally resisted the blow. This practical choice became a symbol: more than eighty years later, this recognizable rectangular bottle still stands out in bars and clubs all over the world. |
