Carbon filtering. Drop by drop.
Jack Daniel's is a brand of sour mash Tennessee whiskey that is among the world's best-selling liquors and is known for its square bottles and black label. Although the product generally meets the regulatory criteria for classification as a straight bourbon, the company disavows this classification and markets it simply as Tennessee whiskey rather than as Tennessee bourbon.
It is produced in Lynchburg, Tennessee by Jack Daniel Distillery, which has been owned by the Brown-Forman Corporation since 1956.
Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county, but the distillery does sell commemorative bottles of whiskey.
Founder Jasper Newton "Jack" Daniel was born in September 1846, although seemingly no one knows the exact date because the birth records were destroyed in a courthouse fire.
If the 1846 date is correct, he might have become a licensed distiller at the age of 20, as the distillery claims a founding date of 1866. Other records list his birthdate as September 5, 1846, and in his 2004 biography Blood & Whiskey: The Life and Times of Jack Daniel, author Peter Krass maintains that land and deed records show that the distillery was actually not founded until 1875.
Daniel was one of thirteen children to Calaway Daniel and his mother Lucinda Cook. Jack Daniel's grandfather, Joseph "Job" Daniel, emigrated from Wales as did his Scottish wife to the United States. He was of Welsh, Scottish, English, and Scots-Irish descent.
