Havana Club represents the soul of Cuba
Shaped by Cuba's climate, geography, history and people, rum is a fundamental part of the national culture.
At its best, the Havana Club range represents its rich heritage.
Produced by Cuban rum masters using traditional Cuban methods, highly valued by bartenders and rum connoisseurs around the world and drunk to the rhythm of the best Cuban music, Havana Club embodies the spirit of Cuba.
Havana Club handcrafted by Cuban Rum Masters
Those who best represent the values of Havana Club are the Cuban rum masters.
You don't learn this work in textbooks. As Don José Navarro, the doyen of Cuban rum masters, says, it is "a cultural heritage that is passed down from Maestro to Maestro".
For 15 long years, the aspiring Maestro undergoes a very rigorous training. Under the supervision of an experienced Cuban Rum Master, he learns to select the best molasses, supervise its fermentation and distillation, choose the best barrels for ageing the distillates and blend them to obtain the best rums. A Cuban Rum Master is a true expert in his craft.
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