Aftershock, a distinctive flavoured liqueur shot, was introduced to the market in 1997, originating from Canada under the auspices of the Jim Beam group. This innovative alcoholic beverage is available in a diverse range of flavours, catering to a variety of taste preferences.
Adapting Aftershock: Catering to a Younger Audience with Flavoured Liqueur
Aftershock selection includes the Red variety, which offers a bold cinnamon taste; the Blue variant, celebrated for its refreshing cool citrus flavour; the Black option, which delivers a rich spiced berries experience; the Orange type, known for its vibrant fizzy orange taste; and the Silver, a unique blend that marries the flavours of apples with the energizing zest of Red Bull.
Initially, Aftershock targeted the segment of consumers with more refined palates and experience in spirits. However, it wasn't long before the drink found an unexpected and enthusiastic audience among younger drinkers. This demographic showed a particular fondness for the liqueur, prompting Aftershock to adapt its strategy to better appeal to this market. In response to this newfound popularity, the alcohol by volume (ABV) content for the Red, Blue, and Orange flavours was adjusted to 30%. This strategic change was aimed at making these variants more accessible and attractive to the younger audience, thereby broadening the drink's appeal and fostering a more inclusive drinking experience.
