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Whisky Johnnie Walker Platinum Label 1 Litro

Blended Scotch Whisky

Johnnie Walker Platinum Label 1 Litro
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Johnnie Walker Platinum Label 1 Litro

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94
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Currently unavailable

The Master Blender has crafted a contemporary 18 year old Scotch Whisky for today's sophisticated consumer and is rich and refined


Johnnie Walker Platinum Label 1 Litro Whisky
Blended Scotch Whisky
94
WE

Currently unavailable


The Master Blender has crafted a contemporary 18 year old Scotch Whisky for today's sophisticated consumer and is rich and refined



More information Johnnie Walker Platinum Label 1 Litro Whisky


Walker’s story began in Kilmarnock, Scotland, a humble beginning for what would later become a global dynasty. As a young man, Walker left the family farm to follow his entrepreneurial spirit. He became a grocer, trading a wide variety of goods; tea was his specialty. It was his skill at blending tea leaves that gave Walker the idea for blending grain and malt whiskies to create a smoother drink and more consistent quality.

Walker’s son Alexander continued to build the family Scotch Dynasty, when he joined the family business in 1856. Advertising had not yet caught on as a marketing vehicle, so Walker turned to other means to make the product memorable to consumers. In 1867, Alexander registered his signature black and gold slanting label, a design that is strikingly similar to the present Black Label®. When copyrights became available in 1876, Walker added that measure of protection. By that time, Walker's whisky was already in its characteristic and revolutionary square bottle.

Upon his death in 1889, Alexander Walker passed on the business to his three sons: John, George Paterson and Alexander II. It was Alexander II who continued the family expertise in blending, while George bears responsibility for the marketing innovation that endures today.

The earliest ads for the Walker family whisky appeared in the late 1800s. However, it wasn’t until after the turn of the century that the familiar Walker & Sons logo was born. In 1909, George Walker hired popular cartoonist Tom Browne to create a logo. For his subject, Browne turned to a likeness of John Walker. Initially attired in a top hat, waistcoat and high boots, the famous figure has changed his clothes several times and even adopted a few positions, but he has continued to communicate progress and forward movement – two attributes that are still championed by the brand today.

To accompany the Striding Man, the tagline “Keep Walking” was later incorporated and is undeniably one of the most memorable world-wide advertising campaigns today. It captures the journey of progress and showcases Johnnie Walker’s commitment to evolution and success. The original line “Born 1820, still going strong” used in 1908 may no longer be in print, but it too still holds true today....

Johnnie Walker Platium Label

Johnnie Walker Platinum Label is the latest label to join the stable of stars in the Johnnie Walker portfolio. Platinum Label is a rich and contemporary blended Scotch Whisky inspired by the Walker family's tradition of crafting 'private blends' for directors of its company and for special occasions. The Master Blender has crafted a contemporary 18 year old Scotch Whisky for today's sophisticated consumer and is rich and refined - a symbol of style that rewards those who take the time to savour it. The trademark Johnnie Walker smokiness is entrenched in this whisky that strongly embodies the sweet and elegant Speyside style. Crafted from single malt and grain whiskies, Platinum is a complex blend with deep layers of balanced flavours of both whisky and wood in which it has rested for a minimum of 18 years.



Technical Details


BrandPLATINUM
Size1 Litre
FormatGlass
TypeBlended
CaskAmerican white oak casks
Alcohol Content40%
Reserve18 years
PackagePlastic Box
Volumetric Weight1,60
Storage InstructionsStorage away from direct light in a cool and dry place
Manufacturer/ProducerJohn Walker & Sons
Country Produced inScotland
70 CL Proportion EUR54,56

This product was added to our catalog on Monday 13 August, 2012.


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