Walker’s story began in Kilmarnock, Scotland, a humble beginning for what would later become a global dynasty. As a young man, Walker left the family farm to follow his entrepreneurial spirit. He became a grocer, trading a wide variety of goods; tea was his specialty. It was his skill at blending tea leaves that gave Walker the idea for blending
grain and malt whiskies to create a smoother drink and more consistent quality.
Walker’s son Alexander continued to build the family Scotch Dynasty, when he joined the family business in 1856. Advertising had not yet caught on as a marketing vehicle, so Walker turned to other means to make the product memorable to consumers. In 1867, Alexander registered his signature black and gold slanting label, a design that is strikingly similar to the present Black Label®. When copyrights became available in 1876, Walker added that measure of protection. By that time, Walker's whisky was already in its characteristic and revolutionary square bottle.
Upon his death in 1889, Alexander Walker passed on the business to his three sons: John, George Paterson and Alexander II. It was Alexander II who continued the family expertise in blending, while George bears responsibility for the marketing innovation that endures today.
The earliest ads for the Walker family whisky appeared in the late 1800s. However, it wasn’t until after the turn of the century that the familiar Walker & Sons logo was born. In 1909, George Walker hired popular cartoonist Tom Browne to create a logo. For his subject, Browne turned to a likeness of John Walker. Initially attired in a top hat, waistcoat and high boots, the famous figure has changed his clothes several times and even adopted a few positions, but he has continued to communicate progress and forward movement – two attributes that are still championed by the brand today.
To accompany the Striding Man, the tagline “Keep Walking” was later incorporated and is undeniably one of the most memorable world-wide advertising campaigns today. It captures the journey of progress and showcases Johnnie Walker’s commitment to
evolution and success. The original line “Born 1820, still going strong” used in 1908 may no longer be in print, but it too still holds true today..
Johnnie Walker Blue Label is heralded as the Rarest and Most Exclusive Blend.
To commemorate the 200th birthday of its founder, Johnny Walker is launching the Cask Strength Blue Label Edition.
Sólo se producirán 4.000 botellas de esta edición especial, que se pondrán a la venta en veinte países. La cristalería francesa Baccarat ha diseñado una garrafa especial para esta edición y en el cofre especial con motivo del aniversario se incluye además un libro sobre el universo del whisky.
Imagen de la botella
Cofre de Piel de Lujo
Libro Conmemorativo especial
Capacidad: 70 CL
Graduación Alcohólica: 60.5%Vol