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Johnnie Walker Blue Label 1 Liter
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Johnnie Walker Blue Label 1 Liter
Johnnie Walker Blue Label 1 Liter
Johnnie Walker Blue Label 1 Liter

Johnnie Walker Blue Label 1 Liter Whisky


Blended Scotch Whisky
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Price:  199,95 €  VAT Included
Johnnie Walker Blue Label is heralded as the Rarest and Most Exclusive Blend.


Buy Johnnie Walker Blue Label 1 Liter from Spain


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199,95 € 
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Johnnie Walker Blue Label 1 Liter Whisky


Blended Scotch Whisky
Be the first to review this item

Price:  199,95 €  VAT Included



Johnnie Walker Blue Label is heralded as the Rarest and Most Exclusive Blend.


Buy Johnnie Walker Blue Label 1 Liter from Spain


Gift-wrap available
199,95 € 
Quantity:
💗 Add to Wish List



More information Johnnie Walker Blue Label 1 Liter Whisky


Johnnie Walker Blue Label is blended to recreate the authentic flavour and character of some of the earliest whisky blends created in the 19th century.

Johnnie Walker’s Blue Label story began in Kilmarnock, Scotland, a humble beginning for what would later become a global dynasty. As a young man, Walker left the family farm to follow his entrepreneurial spirit. He became a grocer, trading a wide variety of goods; tea was his speciality. It was his skill at blending tea leaves that gave Walker the idea for blending grain and malt whiskies to create a smoother drink and more consistent quality.

Johnnie Walker Blue Label 1 Liter

Johnnie Walker’s son Alexander continued to build the family Scotch Dynasty, when he joined the family business in 1856. Advertising had not yet caught on as a marketing vehicle, so Walker turned to other means to make the product memorable to consumers. In 1867, Alexander registered his signature black and gold slanting label, a design that is strikingly similar to the present Black Label®. When copyrights became available in 1876, Walker added that measure of protection. By that time, Walker's whisky was already in its characteristic and revolutionary square bottle.

Upon his death in 1889, Alexander Walker passed on the business to his three sons: John, George Paterson and Alexander II. It was Alexander II who continued the family expertise in blending, while George bears responsibility for the marketing innovation that endures today.

The earliest ads for the Walker family whisky appeared in the late 1800s. However, it wasn’t until after the turn of the century that the familiar Walker & Sons logo was born. In 1909, George Walker hired popular cartoonist Tom Browne to create a logo. For his subject, Browne turned to a likeness of John Walker. Initially attired in a top hat, waistcoat and high boots, the famous figure has changed his clothes several times and even adopted a few positions, but he has continued to communicate progress and forward movement – two attributes that are still championed by the brand today.

To accompany the Striding Man, the tag line “Keep Walking” was later incorporated and is undeniably one of the most memorable world-wide advertising campaigns today. It captures the journey of progress and showcases Johnnie Walker’s commitment to
evolution and success. The original line “Born 1820, still going strong” used in 1908 may no longer be in print, but it too still holds true today..

Johnnie Walker Blue Label is heralded as the Rarest and Most Exclusive Blend.



Technical Details

BrandJOHNNIE WALKER
Size1 Litre
FormatGlass
Region Produced inKilmarnoch
TypeBlended
Alcohol Content40%
Tasting Notes

A small sip first reveals a velvety and pleasant sensation on the palate, followed by an explosion of flavours: notes of arm honey, walnut, hazelnuts, rose petals, sherry and oranges.

PackageBottle
Product Dimensions37 x 12.5 x 11 cm
Weight2
Storage InstructionsStorage away from direct light in a cool and dry place
Manufacturer/ProducerJohn Walker & Sons
Country Produced inScotland
1 Liter Proportion EUR139,96

This product was added to our catalog on Friday 29 September, 2006.
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