Havana Club Máximo Extra Añejo is the culmination of the artisan process of making rum.
Havana Club’s origins date back to 1878 when José Arechabala, the founder of Havana Club, opened "La Vizcaya" distillery in Cardenas, a city on the Cuban coast.
The name Havana Club was chosen to unify two worlds: the traditional Cuban Habana knowledge and the internationally known Havana night-life. Today these two elements continue to be the heart of the brand identity.
In 1935, The Havana Club bar opened in the Cathedral Plaza, in the heart of Havana. From the 30s to the 50s Havana Bar cocktails were prepared for the biggest celebrities of the moment, from Mary Pickford to Marlene Dietrich, Jean-Paul Sastre to Ernest Hemingway, and Nat King Cole to Gary Cooper.
In the tumultuous 50s, under the dictatorship of Fulgencio Batista, international competition created serious financial problems for the brand.
After the Cuban Revolution, the Cuban government re-launched Havana Club and created its own brand of rum. They created a state run distillery in Santa Cruz, near Havana, where the best Cuban technicians and Rum Masters started to produce Havana Club rum.
Today Havana Club is the only true International Cuban Rum brand. In Europe and South American it symbolizes the supremacy, the tradition and the passion of Cuban rum.
Havana Club Maximum 100 Year Reserve has a packaging tradition of over 100 years. The rum is put in a hand blown glass bottle made by French artisans and cradled in red velvet in a white oak chest. Each bottle is specially numbered and has a personal code for special attention from Havana Club.
All Havana Club rums are aged until a determined level is reached during alternating phases of mixing and resting.
Havana Club Maximum Extra Vintage is the culmination of this artisanal rum production. The rum is produced following a secret recipe which is a mix of the finest and oldest rum in the Havana Club bodegas.
Havana Maximum is mixed with the passion and pride of the Rum Masters of the island. This unique and precious rum is protected like a treasure in a luxurious hand blown crystal bottle, numbered and signed one by one for the famous Master Glassblower Paul Miller.
Havana Club Maximum is an extremely limited rum. Obtaining a bottle of this limited edition is destined only for a few privileged customers in the world.
D. José Navarro, Master Distiller of Havana Club
You can read an article about this process in our blog: Licorea.ES
Upon buying a bottle of Havana Maximum you will enjoy exclusive privileges (register your bottle in the special reserved section of the Havana Club webpage) such as:
- Advice and information for visiting the Havana Club and Cuba
- An invitation for 4 people to visit the Havana Club museum
- Receive the advice of Don José Navarro so that you can completely enjoy Havana Club Maximum.
Havana Club also invites the client to a personal advising session at Havana Club.
Very limited and exclusive availability
If you wish for the product to be sent, an "ALL RISK" special security is included
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