Havana Club is the only true International Cuban Rum brand
Havana Club´s origins date back to 1878 when José Arechabala, the founder of Havana Club, opened "La Vizcaya" distillery in Cardenas, a city on the Cuban coast.
The name Havana Club was chosen to unify two worlds: the traditional Cuban Habana knowledge and the internationally known Havana night life. Today these two elements continue to be the heart of the brand identity.
In 1935, The Havana Club bar opened in the Cathedral Plaza, in the heart of Havana. From the 30´s to the 50´s Havana Bar cocktails were prepared for the biggest celebrities of the moment, from Mary Pickford to Marlene Dietrich, Jean-Paul Sastre to Ernest Hemingway, and Nat King Cole to Gary Cooper.
In the tumultuous 50´s, under the dictatorship of Fulgencio Batista, international competition created serious financial problems for the brand.
After the Cuban Revolution the Cuban government re-launched Havana Club and created its own brand of rum. They created a state run distillery in Santa Cruz, near Havana, where the best Cuban technicians and Rum Masters started to produce Havana Club rum.
Today Havana Club is the only true International Cuban Rum brand. In Europe and South American it symbolizes the supremacy, the tradition and the passion of Cuban rum.
Havana Club 7 Year Reserve is the most exclusive Havana Club rum. It is aged for a minimum of 7 years in oak barrels.
This rum has a dark colour and mild flavour, dominated by the flavours of the aging process, with hints of vanilla, nuts, and forest trees.