Lucas Bols BV is the oldest Dutch company still active, and the oldest distillery brand in the world. Since April 2006 it is back in Dutch hands thanks to a buy-out by the management and investor AAC Capital Partners. Lucas Bols has returned to the city where it all began in 1575: Amsterdam. Bols has mastered the art of mixing and blending; with old recipes and new flavors. Liqueur, genever, Corenwijn and gin. Both pure or as part of an exciting range of cocktails.
Bols liqueurs are significantly better than those of the competition in many respects. This commercial message has now been established as fact in a study by CSO, the well-known international institute for taste and aroma research. A 24-member team of neutral panellists recently reached the conclusion (with staggering - but pleasant for Bols! - certainty) that Bols liqueurs are far ahead of the competition.
The taste and aroma test conducted by the panel focused on the ten most important flavours of Bols and its competitors. In the blind test, Bols products scored particularly well as far as natural and full-bodied aroma are concerned, and where a full-bodied and soft flavour are involved. Bols liqueurs were judged as significantly better than the other brands over the whole line. CSO also conducted qualitative research. Fourteen international bartenders shared their views with the interviewers as to quality and applicability. The bartenders said, among other things, that they preferred Bols for its "real", fruity flavour, the excellent aroma and the proper density of the liqueurs. According to the bartenders, professionals always need new products with fruity flavours and strong, clear colours.
Zeer Oude Bols is a very old genever derives its name from the fact that this was the first genever known in Holland, which was consumed by many. However, in the late twenties a more pure genever was made, which goes under the name Young Genever. Zeer Oude Bols is also distilled from 100% pure grain, but by the usage of other botanicals and a little caramel, Zeer Oude Bols is a bit sweeter than Jonge Bols. The colour of Zeer Oude Bols is transparent yellow because of the caramel. Zeer Oude Bols is a little smoother than Jonge Bols and is best drunk pure at refrigerator temperature. The stone jar packaging of Zeer Oude Bols was changed to a brown bottle in June 2002.
|Brand||ZEER OUDE BOLS GENEVER|
|Region Produced in||Amsterdam|
|Product Dimensions||30 x 8 x 8 cm|
|Storage Instructions||Cool and dry conditions|
|Country Produced in||Holland|
|70 CL Proportion EUR||10.46|